Does Facebook Know When You are Traveling?

Christine Brewer hits the nail on the head with this one. The tourism industry in some cities is massive and marketers have been looking for ways to make their brand visible to the influx of new visitors. With the tools described in Christine’s post, Facebook makes it really simple to target incoming visitors with call-to-action content.

Christine Kavahei Brewer

They do!

I am here in Las Vegas, Nevada after speaking at the world-wide car show SEMA. I was scrolling through my Facebook feed and noticed in my right hand ads something different.

Screen Shot 2014-11-09 at 5.16.00 PM

Somehow the guys at Enterprise car rentals knew that I traveling. I decided to look into the mechanics behind this ad and here is what I found.

Enterprise Car Rentals could have gotten me 1 of 2 ways.

1. Local Awareness Ads. 

It’s no secret that most people who are on the strip either are here working at a hotel, casino, show or other tourist functioning businesses.

Hitting people within a 1 mile radius of certain resorts/ hotels that have Enterprise services available in house would have been one route. 

Screen Shot 2014-11-09 at 5.25.14 PM

I added the address of the hotel I was staying at.


You’ll see that there are 99,000 people within a 1 mile radius of me.

Now all…

View original post 173 more words

Mercedes Benz Gets Creative With Instagram

Since becoming a Mercedes Benz owner in January, I’ve been so impressed with the way they use social media to make their customers feel appreciated. Mercedes Benz continually thanks their fans who are social with them online. I’ve received a jacket, key cover, beach towel and my favorite was a cup of coffee! 


But it’s how Mercedes uses Instagram that has recently blown me away! Check it out at Parachute Media here: Mercedes Benz Gets Creative With Instagram.

Tagged , , , , , ,

Gear Review: JetBoil Flash Cooking System

Mid October last year, I backpacked through the Sangre de Cristo mountain range in Colorado and one of my buddies had the JetBoil Flash Cooking System. I loved it so much I decided to buy one of my own.


The experience I had on my own did not match the same experience I had last year with my buddies. After the first use, the push button igniter that sparks the flame failed. I need to add that the temperature was in the mid 60’s so that was not the issue. The SOL Advanced Cooking System works best in temperatures down to 20F. You basically have 3 options if this happens: 1. There are tons of forums (just google it) with user tricks on getting the lighting mechanism to work properly. 2. Just use a Bic lighter. That’s what I ended up doing and I’ve all but accepted this will be the norm. 3. Take it back to REI and they’ll exchange it.

The smallest JetBoil fuel tank, JetPower Fuel 100, should suffice for a weekend backpacking trip for 1-2 people. I primarily used mine for coffee. I just buy the Starbucks powder packages and pour directly into my mug. You can buy JetBoil’s Java Kit but honestly, it’s just extra stuff to manage. The coffee packets and hot water work just fine.

There is a color change heat indicator on the side of the canister but I really didn’t pay attention to it. Plus, it gets pretty hot so I wouldn’t touch it initially after your water is boiled.

There’s other accessories like a pot/pan support that might come in handy. I don’t know if that feature also fits down into the JetBoil Flash Cooking System. For an extra $15, it might be worth it if you want to eat something other than packaged backcountry food.


  • Boils water super fast
  • Very packable
  • Decent weight
  • Price point
  • Optional accessories


  • Push bottom igniter is not reliable
  • Color change heat indicator can get very hot
Tagged , , , , , ,

Camping With Dogs: Kelty Gunnison 3.2 Tent

This past weekend I took the Kelty Gunnison 3.2 tent for a test drive at Cheoah Point Campground in North Carolina. I needed a larger 3 person tent to account for a girlfriend and 2 medium to large sized dogs. Of the 3 person tents I researched, the Kelty Gunnison 3.2 held the most value for me. I wanted a cost effective tent that was packable enough to backpack and would fit 2 adults (under 6 feet) and 2 dogs comfortably. IMG_9011

Here’s the specs of the Kelty Gunnison 3.2 Tent

  • Seasons: 3
  • Number of doors: 2
  • Number of vestibules: 2
  • Capacity: 3
  • Number of poles: 2 Hubbed


  • Minimum weight: 6 lbs / 2.72 kg
  • Packaged weight: 7 lbs 4 oz / 3.29 kg
  • Floor area: 48.5 ft2 / 4.51 m2
  • Vestibule area: 12 ft2 + 12 ft2 / 1.2 m+ 1.2 m2
  • Length: 93 in / 236 cm
  • Width: 75 in / 191 cm
  • Height: 46 in / 117 cm
  • Packed diameter: 8 in / 20 cm
  • Packed Length: 22 in / 56 cmIMG_9199

We were able to sleep side by side, length wise on Big Agnes Insulated Q-Core Pads with plenty of room for the dogs. Basically, we got half of the tent and the dogs got the other half of the tent. Any dog owner can attest to a dog’s “needs” coming first!


The temperature at night dropped to the high 30’s to low 40’s with wind gusts coming off the lake at close to 40 mph. The rain fly added excellent protection from the high winds and the Kelty Cosmic 41 degree bags kept everyone toasty warm. My girlfriend, who gets cold easily, felt the same way. My favorite part of the tent was having two vestibules. Bringing dogs on a camping trip adds a different element to strategic tent management. Two vestibules allows humans to enter and exit on one side and dogs on the other side. The last thing you want is your precious pup to get excited just before going to bed and puncture a hole in your sleeping pad, leaving you to tossing and turning on rocks and acorns all night. My second favorite part was the overhang attachment to the center of the tent. It made placing important items like a head lamp and Garmin easy to reach.


Camping with dogs can be a blast and really easy if you have the right gear. The Kelty Gunnison 3.2 tent was the perfect combination of price, size and space for either car camping or backpacking with our two dogs.

Get outside!

Tagged , , , ,

Having The Faith Of A Child

“I’ve always had this child like faith that anything is possible.”

We spend so much time trying to learn from the likes of Gates, Jobs, Buffett. Don’t get me wrong, you absolutely should! However, I still think the most inspiring stories can come from children.

Julian from Big DaddyHow quickly we forget what it’s like to be a child! Do you still remember those days? How anything was possible? If you wanted to be a super hero, you just put on a cape and ran around the house. If you wanted to be an astronaut, you built a space ship out of card board boxes. You had the belief that you could be anything you wanted to be and do anything you wanted to do. What’s happened to your child like faith?

How many of you made a lemonade stand as a kid? You probably got some help from your mom to reach the sugar, made a sign with crayola markers, thought about how much to sell it for and found a spot with traffic. Children are natural entrepreneurs. They have an idea and just start doing it. It’s really that simple if we approach it like a child.

As adults, we understand consequences better than children do. It’s a blessing and a curse. If I knew what I know now about business startup, I would still be at a corporate desk job. Instead I just thought to myself, yea I can do this. That’s as far as I thought into it. I was completely naive and had no plan. Oh so you want to be an entrepreneur? brb. I’m getting my cape!

I can’t tell you how many times I’ve heard a friend complain about their job or career. When I ask them what they really want to be doing, you can hear the excitement but also the hesitation. I’d love to do <insert job/hobby> but this <insert something about time> but this <insert something about age> but this <insert something about money> but this <insert something about personal circumstance>.

You’ve just got to do it.

One day you’re going to get out of bed and internally scream, “I’M NOT LIVING LIKE THIS ANYMORE!”

There ya go! That’s step 1. Have a child like temper tantrum, stomp your feet, and refuse to go back to your old way of living. That degree you never finished? Well today you’re going to start. That novel you’ve always wanted to write? Today you’re going to make a detailed schedule with short and long term goals on how you’re going to do that.

Next thing you know it, you’ve made a cape out of a bed sheet and you’re flying around the house. You feel like a kid again. Like anything is possible. Sometimes you’ve got to put yourself back in those size 3 children’s shoes to have the life you’ve always dreamed about.


The Path To Success Looks Like…

When Bill Gates first met Warren Buffett, their host at dinner, Gates’ mother, asked everyone around the table to identify what they believed was the single most important factor in their success through life. Gates and Buffett gave the same one-word answer: “Focus.”


It doesn’t matter.

It doesn’t matter because everyone is going to have a different approach.

There’s no one path to reaching your goal. A straight path looks more focused but it’s not realistic. Someone who is great at being focused on their goal can be perceptive to change and all the while not losing focus on where they’re going. The worst thing that any entrepreneur can do is put horse blinders on. This isn’t a horse race. You’ve got to be aware of change. You’ve got to pivot left, pivot right, turn around, and start over again. Several times. If you’re really focused, you will get out of bed every day ready to take on whatever challenge presents itself.

Focus requires confidence. This past year I had the opportunity to be on the Bachelorette. As a single guy, what a crazy opportunity?! I’m thankful I didn’t go through with it. Shiny objects will always present themselves…especially when you’re feeling emotionally weak. The timing was quite perfect. I was struggling with where to take my business and was feeling a little burned out. Looking back now, I’m so glad I had the foresight to understand I had a very good thing going where I was. Your journey will be filled with ups and downs. Make sure you stay focused in those lulls so that you don’t chase after fleeting objects.

Have you ever thought this, “what if I’m going after the wrong goal?” That’s a very real and normal feeling. I’ve never found it bad to question your purpose. 99% of charging toward your goal is the journey getting there. If you’re not learning from the path you’ve chosen, you’ll repeatedly make the same mistakes over and over again. That’s also known as the definition of insanity.

Focus is a noun. It’s a verb. From professional athletes to small biz entrepreneurs, focus is what’s going to make you successful. It’s not going to be an easy path. Make sure you have confidence in your focus. I can’t stress that enough.



Updated: A Lesson From Purina on Social Media

Updated: Purina sent me and my dog a surprise! Cooper got dog treats from Purina and I got a JAMBOX by Jawbone! You can read about it on Parachute Media page here.  




One of the best ways to edit a photo on a mobile device is by using PicLab. They have 3 different versions. PicLab, PicLab HD and VidLab. For advance editing, I use PicLab HD. I’ve been using the app since it first came out and it gets better and better with each update.

For this image, I used Camera+ to take the picture and to apply a filter. I then used PicLab HD for the creative and finally used Instasize to scale the picture for my Instagram.

Tagged , , , , ,

Create A Facebook Custom Audience In 4 Steps

Do you know how many people in your email list are tied to your Facebook Page? It’s really easy to find out!



Tagged , , , , , , , ,

Inspiring Story From Kids Overcoming Adversity

People said these kids wouldn’t graduate from high school or go to college….the all did. See what President Bill Clinton had to say to the 2014 LEAD Academy graduating class.

LEAD Academy is giving $10,000 in scholarships to the 2014 class when this video gets to 100,000 plays! Do you part and share this video!

Tagged , , , , , , , ,
%d bloggers like this: